Endorsements

If you want to set your Prospecting ablaze, this book is the match, flame, and kerosene to do it. Your prospecting will be so on FIRE that you will be stunned. Russ has done a great job in taking a subject most people avoid and turning it into a step by step gold mine. This is a MUST read for anyone that is serious about their Success in prospecting.

Prospecting—it’s the name of the game! Finally, we have a book giving people permission to have fun finding the right people... If you want to have more fun—and more prospects too—read Russ McNeil’s book, Prospecting Rules!.

Confidence in prospecting, especially the kind you’ll read about in this book, comes from a combination of belief and knowledge. Russ assumes you have the belief. What he expertly teaches in his book, is the knowledge you need to be successful. Follow the principles—and specific methods—Russ so generously shares and you’ll experience great success while helping many others become successful as well. Great job, Russ… Great!

Russ does a masterful job of explaining the task of prospecting. He is able to relate to the reader in such concise, simple terms that this important activity is no longer a confusing puzzle...but a clear picture.

I read Prospecting Rules! while traveling to San Antonio to celebrate my wedding anniversary. Despite the significance of the occasion, I literally could not put the book down. Russ McNeil has put into words what I have been trying to understand and articulate for over 20 years. This book defines prospecting…not just some trite definition, but rather the whole concept. It shows how to execute the entire prospecting process from start to finish. And it does all this in a way that the reader can apply and duplicate. This book has been "missing" from MLM for far too long. Thank you Russ...Prospecting Rules! is AWESOME!

By the time I was half way through Prospecting Rules!, I was already anxious to get it to my team. Every network marketer needs to read Russ’s book. I like things that are simple and this book is simple to read, simple to understand, and most importantly, simple to implement. Any marketer can read this book and immediately gain something to make them better at team-building. The distinction between 'Prospecting' and 'Presenting' alone is worth the price of the book. Thanks, Russ—I love it!

This is the American Express of prospecting books! Don’t leave the bookstore without it! I’ve read thousands of books and interviewed hundreds of authors; Russ McNeil has by far, hit the ‘selling’ nail on the head. Finally, someone withreal networking experience has written the how-to of how-to’s for prospecting. No matter what industry you’re in, network marketing, direct sales, or any other type of sales, Prospecting Rules! is a must read. No matter what your experience level, newbie, novice, or professional, this sure-fire read is the first place to go to give your business the boost it needs.

Delving into the core concepts of networking and setting up hundreds of examples, this book covers everything you need to get your business off the ground and take it to the next level. Russ dissects and lays open theentire process of making initial contact with prospective clients, whether it’s meeting someone at a grocery store or that 30-second elevator speech we so frequently bumble through. Through example after example, you’ll gain true understanding about the sales process and getting inside the head of your prospect. Not only is this THE book for you, but it’s a must for your entire team.

Where was this book when I first started sales? Russ, you Rock!

Daily prospecting is where the rubber meets the road in network marketing. Everything else is just scaffolding. Without this critical daily activity, your dreams of passive income will elude you. Russ provides simple, practical, field tested tips and strategies that will give you clarity, confidence and turn you into a master prospector.

Prospecting is the lifeblood of a successful network marketing business. Prospecting Rules! will challenge you to leap beyond your current comfort level and stand up and be heard. If you want to overcome your fears,strengthen your life, your business and your prospecting effectiveness,you’ll discover a great friend in this book. You’ll probably want to recommend it to your entire team.

What a fantastic book for the MLM and direct-sales world! The humor is quite appealing and the content is straight forward and right on target. The section on "Mental Judo" is a variation of a powerful concept I've taught for years. Prospecting Rules! is a tremendous resource for newbies, long-timers, and anyone in-between. Congratulations, Russ, on a fabulous book!

Prospecting Rule #1: Read This Book! This amazing little book was so much fun to read that I had a hard time putting it down. Russ McNeil teaches lessons that are essential to success in sales no matter your product, field, or industry, and you absolutely must read it because using the principles in Prospecting Rules! will make you rich.

Cold prospecting is a skill that most net-workers are afraid of—and ineffective at. Russ takes years' worth of prospecting experience, and boils it down into simple steps anyone can follow. If you want to master the art of situational prospecting, Prospecting Rules! is the book for you.

This is a wonderful book on prospecting which does two things really well. 1) It dissects the entire prospecting process - what to say - how to say it - when to say it etc. and 2) it's an entertaining while being informational. There is plenty of humor and down to earth language, it's like you are being "trained" by the author himself - not as if you're reading a text book. That's the best thing about the book - the author is incredibly analytical which is great since he deals with everything that arises when it comes to prospecting but he doesn't take himself too seriously, making it fun. A must read for anyone who wants to cut to the chase and learn the prospecting essentials.

When Russ showed me the manuscript for his book on prospecting and asked if I'd consider giving it an endorsement, I agreed to read it. After I did so, I didn't just endorse it—I wrote the Foreword! Russ knows his stuff, and he explains it beautifully. Everyone in any type of sales needs Prospecting Rules!

Russ McNeil has successfully tackled one of the most challenging aspects of prospecting--the cold market approach--in a simple, logical manner that even the newest networker can benefit from. Although situational prospecting may be considered 'old school' in this age of the internet, as I look across the landscape of our profession, it's clear that 'old school' not only still works, it still works best! Our industry needs more books about how to make human contact and create human relationships. Prospecting Rules!Is one book fills that void perfectly.

I have spent 35+ years in the direct sales industry and have taught prospecting to thousands of people. I know how important this skill is in what we do. Prospecting Power [aka Prospecting Rules] covers every aspect in the art of meeting people, and it serves as a great outline to help you master your prospecting skills. You will want to read this more than once!

After reading Prospecting Power [aka Prospecting Rules], my first thought was, "I wish this book had been available to me when I first started in the business in 1971." After going through my family, friends and relatives, I found it very difficult to cold prospect. This book is simple, direct, and very applicable. The suggestions are great for helping you overcome your fears of prospecting strangers. Not everything will apply to your particular situation, but there is enough general information for you to adapt the principals to fit your personality.
Prospecting Power would have been a staple of mine to refer to again and again. I recommend it for the beginning IBO and hope it will serve as a reminder for those of us who have been around a long time.

Posturing is not taught, it is learned through belief and knowledge. This is a great step-by-step reading on how to build confidence through personal growth and repetition of a defined process. I love it!

Prospecting is as complicated as the human personality, but Russ McNeil has made the subject fun, comprehensible, and possible for anyone to master. This is a great book; a must for transforming prospects into partners.

Prospecting Rules! is a fun read packed with powerful ideas and strategies that every network marketer should know and utilize. Russ' book explains, in simple terms, the principles that empower you to orchestrate productive prospecting conversations with people you don't know. Truly great stuff. Read it and 'Be Progress'.

When I read Prospecting Power, [aka Prospecting Rules] it reminded me of so many of the challenges that new IBOs face. It’s always been fairly easy for me to strike up conversations with people because of how God wired me. However, this book will be of great value to those who may be wired differently. A lot depends on your personality and time in the business, but no matter what your personality, it serves as a great reminder to everyone that there is ‘no impact without contact,’ and contacting people is always our first step in helping others to succeed.

Fantastic nuts and bolts of developing and creating successful relationships through prospecting. If you are looking for the 'how to's' of meeting people and developing those relationships so you can do business with them, this is a terrific book!

If you want to master the concepts and approach of the 6-foot rule, there is no one better than Russ McNeil. His humorous style and his ability to communicate the simplicity of his methods are some of the best I have seen. If you are a net-worker then you need Russ in front of your team.

Prospecting Rules! contains concrete tips and techniques that transform the prospecting challenges which overwhelm most of us, into simple, clear processes for success. Russ's book is a great guide for turning opportunity into achievement in the areas of both recruiting and sales.

Russ McNeil hit one 'out of the park' with his book, Prospecting Rules! In team-building, the skill set of connecting is the most vital skill of all and Russ breaks it down into simple steps that anyone can duplicate. His book is a must read for anyone interested in growing their business and expanding their market reach.

I thoroughly enjoyed reading Russ McNeil's book Prospecting Rules!. It's easy to read and contains some awesome tips whether you're new to the industry, or a seasoned professional. He breaks the information down in a way that makes learning fun. I highly recommend this book to anyone wanting to learn the art of sorting through strangers and turning them into viable prospects.

Simply put, Prospecting Power [aka Prospecting Rules] may be the best book you’ll ever see on the subject of prospecting. I highly recommend it.

So many people were never taught how to look someone in the eyes and make a connection. It comes naturally to some, but many of us didn’t inherit that natural talent. This book gives some great information for new business owners on the basics of how to connect with confidence, which is vital in our industry. These are skills that we all can continue to improve upon.

The concepts in Prospecting Power [aka Prospecting Rules] can help transform your mindset about talking to strangers. Starting conversations become simple, and friendly discussions with people become fun. Getting comfortable enough to discuss personal ambitions evolves naturally. All of these steps, which initially frighten us, can lead to new friends everywhere we go. The goal is not to change others’ ambition, but to identify the ones with ambition who are willing to put it into action. Too many new entrepreneurs get overwhelmed by this process and give up on their dreams. This whole experience does not need to be so daunting. It can be enjoyable and rewarding! Prospecting Power shows you how.

As the leader of an organization numbering in the thousands, I’ve learned to differentiate between “textbook” MLM gurus (that seem all too common) and genuine business builders who have been in the trenches and have the battle scars to prove it. Russ McNeil is the real deal and if you’re looking for real concepts that work in real life, his book, Prospecting Rules!, is a must read. The second principle alone is worth a fortune—everyone responds to it, it’s easy to do, yet so few reps put it to use! Thanks, Russ for writing this book.

If you're prospecting for opportunity seekers, Prospecting Rules! is one book you have got to read! It's packed with how-to's, insights, and principles that hit the nail right on the head. In network marketing and direct sales alike, prospecting skills are critical. Russ's book explains them all. Read it, practice what you learn, and prospect your way to success.

Prospecting Rules! presents a powerful sharing system for Direct Sales teams. Russ presents the information in such simple terms, that you and your teams can implement it immediately to create win-win conversations throughout the day! His pattern of conversation takes the stress out of prospecting--no more fear of rejection, no more pushy tactics, and no more excuses for not knowing anyone. It’s high-impact and easily duplicated--a perfect fit for any team. Prospecting Rules! rules!

In Prospecting Rules!, Russ McNeil masterfully crafts a logical, step-by-step formula that is sure to help anyone in network marketing or direct sales. In the most powerful portion of the book, Russ shows you ways to overcome your prospecting struggles by illustrating the application of tried and true principles. And while your personal prospecting struggles may be unique, he helps you to eradicate your self-limiting mental blocks by revealing practical techniques that will work for you! In short, he guides you toward prospecting success. Brilliant!

Connecting with people is one of the most important things we need to do to put large organizations together. Throughout this book, Russ takes us step-by-step in doing just that through our thoughts, words, and actions. Take this information and personalize it with your efforts to grow your business.

Russ goes through all of the details on what to say, how to say it, and even when to say it. I am sure the techniques in this book will help you take your business to the next level. If you are serious about the business (whatever business it is), you definitely want to have this book. It’s not only very practical, but also humorous. You will love seeing how you and your team grow.

As the author of an e-book on how to find prospects, I thought I knew a little about the art of prospecting, but reading Russ McNeil's book, Prospecting Rules!, opened my eyes. This book describes several new excellent ideas that virtually anyone can use to build a substantial business from home, both on and off-line. If you want to earn like the 'big-dogs' of team building, I highly recommend you get the book. Then follow Russ's advice and proven methods. Closely.

I have known Russ McNeil personally for over 20 years. I have watched him transition and grow as a man, author, and teacher. When I read Prospecting Power [aka Prospecting Rules], it took me back to my early days before the ministry when I was in the insurance industry. I found myself laughing and nodding my head at some of the heartache I went through when learning how to prospect. This book would have saved me a lot of hard-learned lessons. Prospecting Power will infuse you with confidence as it arms you with some time-tested principals of prospecting. Read and enjoy.

Turning strangers into friends is the life blood of our business. Read Russ's book, Prospecting Rules!, to discover how. It's fun, easy to read, and insightful.

To the whole MLM World: As the 'MLM Watchdog' and 'MLM Oracle', I am always on the lookout for SUPER GOOD Transformational Training. Most MLM training stuff is MUSH as far as changing behavior goes, but Russ McNeil’s dynamite book, Prospecting Rules!, is a shining exception. This book contains transformational training that lays out a step-by-step pattern of prospecting that is both logical and DUPLICABLE. I don’t care if you’re a newbie in the industry or someone squeaking by on a $ million a year, I have one short sentence for you in my normal bone-breaking honesty: You’d have to be just plain dumb to not buy this book and read it from cover to cover!

Successful prospecting equals network marketing success. Prospecting Rules! is the best book on prospecting I’ve read in my three decades of network marketing. It’s a quick, easy read (lot’s of pictures for us guys), but is packed with powerful ideas for approaching people. Every network marketer should read this book!

Russ McNeil has taken an important part of network marketing that is usually glossed over or ignored and broken it down so that it can be learned and practiced, much like learning to play an instrument. Now, when a rhino wants to charge, he or she can read this book and apply action that will produce results. Russ, thank you for making it easier to charge out in the jungle!

Russ McNeil's book `Prospecting Rules!' is very insightful, a real eye opener even for this sixteen-year Network Marketing on-line veteran. I just grabbed hold of a few more gold nuggets to start practicing and I plan to use it as a team training manual! We get a lot of bang for the buck packed into one little fast reading book. Consistently put these tips and real life scenarios into real action and watch your business come alive!

As an IBO, being able to meet new people is an important skill to have. This skill doesn’t come naturally to everyone, but it is a skill that anyone can learn. In prospecting, posturing is the key; much like fishing. The fish are out there, you just have to know how to lure them. This book gives you the map. It shows you how to bait the hook, how to work the line, and how to reel them in. If you want to fill the boat and win the tournament, this is the one to read.

Two words come to mind with Russ McNeil: prolific and profound. He has done it again with a book that will rock your world. The ’Cookies Book’ is about as powerful as any book I’ve read in years.  Readers should have their ‘Cookie Journals’ in front of them in order to take notes. Radically brilliant! Don't just read it–consume it!!!

Lessons from the Ark will change your life. Read and apply the wisdom in this book to build powerful connections and relationships. Learn how to connect with people who can elevate your life and your business to extraordinary levels. This book takes Noah’s experiences on the Ark and uses them to explain some of life’s greatest lessons on communication. And it does it in a way that will entertain you as Russ explains the similarities between the animal world and human behaviors. This one is a game-changer!

Prospecting matters, and If you want to learn how to find new customers, Lessons from the Ark is a must read. It's a witty and informative look at the attitudes you need to be a business all-star. You can stop your frantic networking and start learning dozens of ways to attract your ideal customer. What are you waiting for? Read it already.

... If you want to grow in the area of prospecting, Lessons from the Ark is a must read. It’s a brilliant idea full of insights and practical principles. It's also easy reading and would make great gifts for your team members. ...

Russ McNeil does a masterful job of sharing the wisdom of God as revealed in the creation, and applying them powerfully and practically to everyday living, especially for those of us in the business of sales and / or network marketing. Russ addresses things like prospecting and networking in refreshing ways, showing how the character of God is revealed in His manifold creation, and that by studying God's character, we learn his ways. Whether walking confident as a lion, standing your ground like a rhino or simply the lesson of the duck that literally changed Russ's life, you will be nourished, encouraged and greatly helped by following the ways God built into His creation. When we apply His ways to our business and personal lives, success is inevitable! This is a must read for anyone in sales or network marketing, especially if you are not seeing the results you had hoped for when you first began.

The Most Expensive Cookies in the World is really fun, it’s easy to read, and it draws you into the story to make you feel like you’re actually participating!  Cookies is full of tasty morsels that grab your attention quickly; felt like I was eating those chocolate chip cookies hot, right out of the oven, melting in my mouth and craving more!  Anyone can use this training book to build their business without gaining a single pound!  I highly recommend Cookies to all networking connoisseurs and their apprentices!  Kudos, again to Russ for another irresistible contribution to our profession!

The concept that Russ shares in Cookies is useful ONLY if (1) you have teammates who are afraid to prospect, or (2) you yourself have ever been afraid to prospect. The training in this book will melt your fears just like the delicious chocolate chips in the amazing cookies served inside.

What a fun read! If you‘re in sales, recruiting, marketing or the like, you will benefit from the insights these “critters” share with you. The lessons inside provide you the confidence to initiate contact with various types of personalities in various types of environments. If you’re seeking a new approach in connecting with prospective customers, look no further...you found it. These unique strategies and tactics will help you build your business!