Lessons from the Sea

Priceless Pearls for Tidal Waves of Prospects

Critter Lessons Series, vol. 3


The story of the Critter Lessons continues with Lessons from the Sea. The main character is a close friend of the hero from Zoo, and the plot remains perfectly seamless.

Lessons from the Sea contains more powerful lessons, this time from Daniel, another talented prospecting expert. Daniel is a marine biologist. Don’t pre-judge him though. He may have a fancy degree, but he’s not your typical “ologist.” Dan is a jokester to the core. He does know his marine life though, and being an accomplished team-builder, he uncovers an ocean full of prospecting lessons found in the aquatic realm.

For example, what simple change does the hairy frogfish suggest that makes it more likely for prospects to accept your offer? What common behavior does the bumphead parrotfish warn against? What encouraging truth does the flying fish share that every prospector should know? How can you improve your conversation skills merely by modeling the California sea lion?

All together there are over 40 fresh new prospecting lessons that will transform your team-building efforts. And they’re presented in a fun format that you’ll want to read again and again.

160 pages


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I don’t know how he does it. I have no idea how Russ McNeil keeps producing such creative content for the team-building profession. I may not know how he does it, but I know where he gets it—divine inspiration—that’s where. He told me as much the first time we spoke and the more of his work I see, the more convinced I am.

After reviewing Lessons from Ark, I jumped that the chance to write the foreword. Ark is a tough act to follow, and I was pleasantly surprised to see that the next book, Zoo, actually raised the bar even higher. Needless to say, I was thrilled to foreword it as well. Somewhere along the way, Russ asked I would be willing to provide the foreword for the entire series of critter lessons. That’s not the kind of thing I agree to lightly, but in this case, I did so with genuine enthusiasm.

Russ believes in our profession—not only for the tangible benefits that come with it, but for the intangibles as well. That’s why he has such a passion for the subject of prospecting. After all, that’s where it all starts. If you want to bring real value—such as your opportunity—into the lives of others, you have to start by connecting. If you don’t know how to connect with people, you’re not likely to realize very much success, at least not in this profession.

That’s where Lessons from the Sea steps up to the plate (or should I say dive platform). Inside, you will learn a whole new set of strategies, principles, and mindsets, all designed to raise your connecting skills to an entirely different level.
One of the many things I appreciate about Russ’s content is the fact that he doesn’t rehash the same things over and over. The lessons in one book are different from those in the other volumes. Even so, you will find that while the lessons are distinct, they complement each other beautifully. If you will read and then do, you will enjoy tangible results.

I enjoyed all of the lessons in this book, but if I had to pick favorites they would be: walrus, marine iguana, and nudibranch (don’t ask, just read). Oh, and the golden jellyfish. Wow—how could I forget that one? That one single critter, all by itself, makes the entire book worthwhile. Like I said: read + do = results.

After reading Lessons from the Sea, you will have a finer appreciation for the art and science of prospecting. Plus, you may just find that you also have more appreciation for the wonder of creation. I know I do.

Do you want to learn real and fresh ideas regarding the skill of connecting? You don’t have to scour the ocean floor for that kind of treasure. It’s already in your hands.

Real. Fresh. Ideas. . . . Lessons from the Sea.

See you at high tide,



Reader Comments

  1. Robin, D.

    The sea impacted my life with so, so many awes. 

    Firstly, I’m in awe of God and His creation having been invited to go deeper so much deeper. 

    Learning about life under the sea, is absolutely the best of the best!  How easy it is to give Glory to their Creator (and ours). Wow, oh wow, indeed! sit in silence meditating on Who Yahweh is and so thankful He chose to adopt me into His family. Allowing me to call Him, my Amazing loving Father.

    Sea taught me even more more about prospecting in this business of Networking. I even learned more about my myself.

     Each sea creature Russ uses to illustrate a personality or behavior applied to my flawed understanding of prospecting. 

    God every one of the sea critter traits to pull at my own heart and motives, exposing me to raw spiritual emotion. 

    I may never be the best of the best in this industry, but after this read… I will have more friends because I will be more friendly! With no strings attached. Instead of being childish, childish. I’ll be more childlike, thinking of others first, and trusting my Father to provide all of my needs according to His riches in Glory. 

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